How to Attract Aligned Clients (and Build a Business You Love)
We've all worked with clients who just leave us feeling drained. They question you at every turn, try to negotiate on your rates, and inevitably don’t value your time (even with a discounted rate). As a service provider, I have 100% been there too, and it's honestly exhausting and leaves you questioning why you even started a business. Inevitably, most entrepreneurs who give up and think they failed just haven't found their aligned clients, but they are out there.
I am proof! I have been through it all, yet now I attract the right clients who genuinely love what I do, respect me, and make going to work every day a joy!
So let me help you do the same.
Because attracting aligned clients isn’t just about filling your calendar or hitting revenue goals, it’s about working with people who light you up, value what you bring to the table, and make your business feel like a joy instead of a grind. These are the clients who respect your boundaries, trust your expertise, and are genuinely excited to work with you.
So you may be wondering why you haven't found yours yet, and honestly, the biggest mistake is assuming they will just come on their own. You have to intentionally create the conditions for them to find you, connect with you, and say, “Yes, you’re exactly who I’ve been looking for.”
So in this article, I am going to walk you step by step through how to attract your aligned clients, so that you can finally feel like your business is building the life you want it to and say no to non-aligned clients that don’t value you.
Step 1: Understand Who Your Aligned Clients Are
Before you can attract aligned clients, you need to know exactly who they are. And no, this isn’t just about demographics like age or location (though that helps also), it’s about deeply understanding their mindset, motivations, and desires.
How to Identify Your Aligned Clients:
Get Clear on Their Values: What do they care about? What do they prioritize in their life or business?
Understand Their Pain Points: What are they struggling with right now? What keeps them up at night?
Define Their Aspirations: Where do they want to go? What transformation are they seeking?
Know Their Buying Decisions: What makes them say yes to an investment? What objections might they have?
Pro Tip: If you’re not sure, start by interviewing past clients you loved working with. Ask them why they chose you, what they valued most about your work, and what transformation they experienced. This insight is gold.
Step 2: Create Branding That Resonates with Them
Your branding is the first impression your aligned clients will have of you. It’s not just about pretty colours or a nice logo, it’s about creating an emotional connection that makes them feel, “This is my person.”
How to Build Resonant Branding:
Speak Their Language: Use words and phrases they’d naturally use to describe their challenges and goals.
Choose Visuals That Reflect Their Aspirations: Your imagery, colours, and design should feel like a reflection of their dream life or business.
Show Your Personality: Aligned clients are drawn to you. Don’t be afraid to infuse your brand with your unique voice, quirks, and values.
Example: If your aligned clients are creative entrepreneurs, your branding might be vibrant, playful, and full of energy. If they’re corporate executives, it might be sleek, polished, and professional.
Step 3: Speak Directly to Their Pain Points and Needs
Aligned clients want to feel seen and understood. If your messaging is vague or generic, they’ll scroll right past you. The key is to speak directly to their pain points and show them that you get it.
How to Speak to Their Pain Points:
Acknowledge Their Struggles: Use your website, social media, and emails to call out the challenges they’re facing. For example, “Feeling stuck trying to DIY your brand? You’re not alone.”
Paint the Transformation: Show them what’s possible after working with you. For example, “Imagine having a brand that not only looks stunning but also attracts dream clients effortlessly.”
Use Testimonials Strategically: Share stories from past clients that mirror your audience’s struggles and highlight the results you delivered.
Step 4: Solve Their Direct Problems
Aligned clients don’t just want inspiration, they want solutions. Your offers need to be positioned as the answer to their specific problems.
How to Position Your Offers:
Focus on Benefits, Not Features: Instead of listing what’s included in your service, highlight the results they’ll get. For example, “A website that converts visitors into clients” is more compelling than “Custom web design.”
Create a Clear Client Journey: Make it easy for them to understand how you’ll take them from where they are now to where they want to be.
Address Objections: Proactively answer questions like, “Is this worth the investment?” or “Will this really work for me?”
Step 5: Show Up Consistently Where They Are
You can have the most aligned branding and messaging in the world, but if your ideal clients don’t see it, it won’t matter. You need to show up where they’re already hanging out.
How to Get in Front of Aligned Clients:
Leverage Social Media: Choose platforms where your audience spends their time and create content that speaks directly to them.
Collaborate with Others in Your Space: Partner with businesses or influencers who share your audience to expand your reach.
Use SEO to Your Advantage: Optimize your website and blog content so your aligned clients can find you when they’re searching for solutions.
Bonus Tip: Be Unapologetically You
Aligned clients are drawn to authenticity. When you show up as your true self—quirks, flaws, and all—you naturally attract people who vibe with your energy and values.
How to Stay Authentic:
Share your story and why you do what you do.
Be transparent about your process and what clients can expect.
Don’t try to appeal to everyone. Focus on the people who truly align with your mission.
Final Thoughts
Attracting aligned clients isn’t about casting a wide net; it’s about creating a magnetic brand that draws in the right people and repels the wrong ones. By understanding who your aligned clients are, creating branding that resonates, speaking to their pain points, and positioning your offers as the solution, you’ll build a business that feels aligned, profitable, and fulfilling.
If you want to dive deeper into creating a brand that feels ultra-aligned to you and your ideal audience, check out my Free Meaningfully Align to Your Brand Workbook. This step-by-step workbook is designed to help you uncover your mission, values, and visuals, so you can build a brand that stands out and connects deeply with your audience.
